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NANCY YORK
BRAND + CREATIVE DIRECTION
Integrated brand systems that elevate perception, differentiate in-market, and drive growth.
CASE STUDY: Brand System & Integrated Campaign






CLIENT: Berkshire Hathaway HomeServices Luxury Collection
What
Led the creative direction and developed an elevated brand system for the Buckhead office, rolling out a refined visual language across advertising, events, and promotional materials.
Why
To strengthen their presence in the luxury market while staying aligned with the national brand.
Impact
Established a cohesive, premium brand experience across every touchpoint — helping the office stand out locally, build credibility with high-end buyers, and scale marketing with consistency and confidence.
Rollout
Outdoor • Print • Digital • Events • Signage
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