NANCY YORK
BRAND & CREATIVE DIRECTION
An interactive experience that sparks insight and creative momentum
A set of oracle cards designed to unlock ideas and support creative flow
The Creative Spark
Creative Flow began as an exploration of how thoughtfully designed prompts can support both creative expression and self-reflection.
The goal was to create something that feels magical and inviting—helping people move through creative blocks and reconnect with new possibilities.
The Challenge
Design a product experience that stands apart in a saturated market—balancing visual richness with meaningful content.
The experience needed to feel immersive and inspiring, while also delivering clarity, usability, and real creative value.
The Solution
A guided oracle card journey built around four directional themes—each guiding a different phase of the creative process.
Each card is designed as a complete experience, combining:
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Visual storytelling to spark imagination
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A clear message or affirmation to anchor the idea
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A reflective prompt to encourage deeper exploration
The result: turning reflection into creative momentum.
Visual Identity
Role: Creative Director, Designer, and Illustrator
Led the project from concept and positioning through visual identity, product design, and execution.
Product Experience
The physical product was designed to feel as intentional as the ideas it supports.
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Flowing, painterly imagery and celestial textures create depth and movement
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A rich palette of purples, magentas, and gold evokes a sense of expansiveness
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Purple gilded edges add an elevated, tactile finish
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The compass motif anchors the system, balancing insight with direction
Together, these elements create an experience that feels immersive—inviting reflection and creative exploration.
Project Scope
Product
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Oracle deck (52 cards)
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Navigation guidebook
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Journal and accessories
Brand
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Visual identity
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Illustration system
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Messaging framework
Content
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Prompt system design
Digital Experience
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Website and social