NANCY YORK
BRAND & CREATIVE DIRECTION
Transforming enterprise conferences into scalable, revenue-driving brand experiences
Global Experiential Brand Programs
200+
Annual Trade Shows
& Conferences
4,000
Flagship Conference Attendees
$1.8M+
Flagship Conference Budget
6
continents
Global Brand Execution
The Challenge
Multiple business units operated independent, one-off conferences across regions—resulting in overlapping audiences, duplicated spend, and inconsistent brand experiences that diluted enterprise impact.
My Role
Led strategy, creative direction, and execution of brand-forward event experiences—centralizing event operations under a global marketing shared services model to consolidate conferences, align stakeholders, and transform fragmented programs into cohesive, high-impact brand systems.
Impact
-
Unified fragmented regional events into consolidated, scalable conference programs
-
Reduced redundant spend through shared services and economies of scale
-
Strengthened brand consistency across global touchpoints
-
Enabled 130+ executive sessions, keynotes, and product showcases at flagship conferences
-
Increased engagement, lead capture, and pipeline through integrated pre- and post-event marketing
-
Generated $250K+ in sponsorship and exhibitor revenue through strategic partnerships
Scope of Work
-
Trade shows & conferences
-
Sponsorship programs & partnerships
-
Experiential booths & immersive environments
-
Event themes & visual systems
-
Signage, staging & wayfinding
-
Invitations, promotions & campaigns
-
Post-event follow-up & lead capture
Select case study shown. Additional work and projects available upon request.
