CREATIVE • BRAND • COMMUNICATIONS
Transforming enterprise conferences into scalable, revenue-driving brand experiences
Global Experiential Brand Programs
200+
Annual Trade Shows
& Conferences
4,000
Flagship Conference Attendees
$1.8M+
Flagship Conference Budget
6
continents
Global Brand Execution
The Challenge
Multiple business units operated independent, one-off conferences across regions—resulting in overlapping audiences, duplicated spend, and inconsistent brand experiences that diluted enterprise impact.
My Role
Led strategy, creative direction, and execution of brand-forward event experiences—centralizing event operations under a global marketing shared services model to consolidate conferences, align stakeholders, and transform fragmented programs into cohesive, high-impact brand systems.
Impact
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Unified fragmented regional events into consolidated, scalable conference programs
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Reduced redundant spend through shared services and economies of scale
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Strengthened brand consistency across global touchpoints
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Enabled 130+ executive sessions, keynotes, and product showcases at flagship conferences
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Increased engagement, lead capture, and pipeline through integrated pre- and post-event marketing
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Generated $250K+ in sponsorship and exhibitor revenue through strategic partnerships
End-to-End Event Leadership
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Conference strategy & planning
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Budget ownership & forecasting
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Contract negotiation & vendor management
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Sponsorship programs & partnerships
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Trade shows & customer events
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Exhibit design & production
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Speaker & executive logistics
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Signage, staging & wayfinding
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Marketing campaigns & lead capture
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Cross-functional leadership & on-site execution
