NANCY YORK

Online Brand & Product Marketing Design

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Challenge
Communicate the value of a multi-feature school management platform in a way that is simple, clear, and easy for schools and parents to understand.

 

Role

Led creative direction and design for brand and product marketing materials, including:

• Website marketing graphics and landing page visuals

• Brand identity and visual system

• Social media and promotional campaign assets

• Digital marketing graphics used to communicate platform features
   

Impact

• Established a cohesive brand system that positioned the platform as approachable and trustworthy for school communities

• Translated complex platform capabilities — including enrollment, payments, and communication tools — into clear marketing visuals that made the product easier to understand

• Supported marketing and user adoption with flexible assets for web, social media, and digital campaigns